It’s all about you.


Marketing communications lets people know who you are as well as what you do. It is marketing with a focus on building trust and relationships so future transactions can occur.

Is it a product, a service, a sticky issue  or a bright idea?

 There’s so many ways to communicate – digital, news stories, social and print media, advertising, video, visual, branding, engagement, staff training, business writing and face-time. It all helps to build a picture of who you are and what you do, and helps to establish your reputation with people you may never have met.

Being in the right place, at the right time, armed with the right words, look and feel can be a challenge when you have a business to run. Just SaySo - Together we can work out what we want to say, who we want to say it to, how and where we should say it. We’ll work out a plan, actions and timetable to suit your budget. I’ll help as much or as little as you want and keep you informed of results.

Your image, your passion, your conviction in what you do needs to be out there for others to see.

SaySo services support your business.

Strategies 

Strategies are the big-picture-overview of your values, position, goals, opportunities and considerations. They explain the logic behind your communication approach, set the tone (look and feel) of your activities, describe your audiences, propose a range of suitable tactics and outline any potential opportunities or risks you may need to be ready for.

Communications and marketing strategies are excellent when you need everyone on board and they keep your communications consistent over time.

Plans

Communications (and marketing) plans can either be part of your strategy or can stand alone. They provide the nitty-gritty communication details - what you will do, when you will do it, whom will do it, how much it will cost and how you will measure the results.

Plans keep everyone on track as actions are scheduled, ticked off and checked for results.

Marketing

Marketing plans focus on particular products or services you provide. They might outline a campaign using online promotion and sales, direct mail, media releases and print advertising, displays, sponsorship, appearances and/or social networking to connect with customers. Your plan will include key messaging and templates so you can do the placement yourself or you can get SaySo to do it all.

Mix-and-match multi-media marketing will save dollars and improve results. 

Media, copy writing and editing

Unfortunately, saying what you’re thinking in lot’s of different places doesn’t mean lot’s of people will understand. Each method (channel) has a unique audience and appropriate style of communicating. A wordsmith will help you eliminate things like annoying jargon, errors and clumsy writing so that you tell your story, your way - and it’s an enjoyable read.

Your writing style says a lot about you – and you want that to be right.

Branding

Your brand (logo, slogan, style) is often the first glimpse people get of your business, so you want it to convey the right look and also, the right attitude. Your brand should connect with people and convey key elements of your strategy. Having a brand brief will help your designer create the right look and feel.

Branding makes an impression and first impressions count.

Digital media

Web-sites and social media also have a look and feel. It’s important to get it right, as well as making sure sites work, things are in the right place, it’s current, interesting, well worded, and people know about it. Links, visuals, analytics and multi-media promotions are just some of the tools that lift digital media from the online newsletter / blog to a means of building valuable relationships.

Having a plan of what you want to say and do will help your digital expert and save you time and money

Photography, video, graphics and design

A picture is worth …lot’s. Snapshots, selfies, head-shots and stuffed-shirt photos work sometimes but, businesses today need more. Planning for opportunities, staging the casual or perfect shot, graphic or video to inform, interest and engage is worth a … 1,000 words. Give your designer images and magic will be performed in an instant.

You’ll love it and so will your followers.

 Engagement and events

It’s up close and personal – get ready! Look and feel and purpose are important. Who can you include and how do you connect and create a positive experience? Can people have their say (ultimately they will!). What could go wrong? An event or engagement plan covers these bases, provides a schedule of actions/services/equipment and budgets and can back you up with speeches, back-pocket notes, presentations, staging, promotion and communications that support your reputation.

This is ‘live’ and connected, so being prepared will relieve the stress and allow your sincerity to come through.

Issues

Words matter when the unexpected happens. You’re focused on fixing the problem while the questions are coming and people are getting anxious. The media, staff and stakeholders, authorities and your followers all want to hear from you (the sooner the better) so getting help to sort out key messages and put information processes in place will give you more time to think. And the good news is; you can put an issues management plan in place before the problem arises because very often questions are predictable and the processes will be same whatever the issue.

Preparing for the unexpected is possible.

Business communications

People also form opinions based on day-to-day transactions. If your invoices, letters and operational information don’t align with your business style and brand, change it so you can make the most of these opportunities to build relationships and ongoing business. All communications need flow, visual appeal and personality as well as solid information.

Change ‘blah, blah, blah’ to the right words, pictures and layout and your readers will enjoy hearing from you.

You’re in the driver’s seat

When you want to let others know about your business SaySo. I’ll answer your call and share the knowledge and knowhow that is used in large and small organisations to get their message across.

Here’s how

Your clear, compelling, consistent and coordinated communications will cut through the clutter.
 "First establish that you are someone to trust then, you can talk to me about what you offer"                   - A Customer

Phone SaySo: 027 411 8653

Email: wordsmiths@sayso.nz

All about Sayso

Business trends and technology have changed the way we do business on a day-to-day basis.

While organisations have embraced new ways of communicating to help them grow and work in larger, even international markets, often their customers find it more difficult to work with them. SaySo provides a communications service to help both people and businesses get their message across.

SaySo director, Donna Adlam has expertise in public relations and marketing that comes from years of experience in design, publishing, business management, tourism promotion, corporate and marketing communications.

"I’ve grown up in a rapidly changing industry and it just keeps getting better. There’s more choice, more styles, ever increasing demand for information and ever changing technology. Even so, words visuals and planning are still the basis for connecting with others - and that’s what successful organisations do.

"Individuals also need to connect and, in a world where business is increasingly remote, systems more complex and life often cluttered it can be just as hard to put your point across. Sayso wordsmiths listen to the story and give people words and ways so they can state their case, and express themselves well in their everyday lives. 

"As a consultant, contractor and as an adviser in local, regional and central government marketing and communications I’ve worked alongside some of New Zealand top marketing communications practitioners and strategists. From large complex projects and high-stakes issues management to simple communications and storytelling, the keys to success have always been trust, objectivity, expertise, and quick thinking.

SaySo will apply these skills  whether you are a big organisation or simply a person with something to say because, when we're working it’s one hundred percent . . .

all about you."

Donna Adlam

Sayso